WordPress blogs are one of the most popular ways of getting a website or blog online. This is due to the fact that there are thousands of plugins and themes to download, many free. While it is easy to get up and running using WordPress, there are mistakes you might make that could ruin your chances of ranking high on search engines. With this in mind, we show you some of the biggest SEO mistakes you could make in WordPress, so read on.
Why SEO is so important
Everyone who builds a website wants that site to get millions of visitors each month. Many would be happy with a few thousand each month when first starting out. However, first, you have to get your site noticed and you can do this by having it show up on Google search.
Unfortunately, this is not as easy as it sounds as after all you have competitors, unless you have a totally unique product or service. SEO is one way of getting your website ranked on Google so it is important not to mess it up. With this in mind you will want to avoid the SEO mistakes below.
Avoid duplicate written content like the plague
Putting duplicate written content on your website is one of the biggest SEO mistakes that you can make.
Duplicate content, which means content that you have copied and pasted from other websites, is a big no-no in the eyes of Google and it can damage your rankings in the search engine for a long time.
Another reason you should not copy and paste content is that it could see you having a day in court and being sued for plagiarism.
Not only should you ensure that all content on your website is unique, you should also try to avoid duplicate H1 tags. Again, Google sees this is bad light.
Hire a professional copywriter to write you high quality unique content and you boost your chances of obtaining coveted spots on the first search page.
Can Google crawl your website
One reason your blog or site might not be ranking on Google is the search engine having issues crawling your site.
If you have your site hosted on WordPress make sure that the box is not ticked that says, “Discourage sites from crawling”.
There might also be an issue with the robots.txt which stops search engines such as Google from crawling your site, so check this out or have your webmaster do it for you.
Keep a check on issues with website status
Google provides a free tool for you to check the status of your website and find out a whole host of things, including how many webpages are indexed. It also tells you if there are any issues with your website and you can find information about how to fix those issues.
Keeping an eye of this is essential as many people fail to take advantage of this free tool and this is one of the big SEO mistakes that you can make.
Meta tags are important to your SEO
Meta tags are a very important part of your SEO strategy and should not be overlooked.
If you create Meta tags, it stops Google from automatically assigning them based on queries, which can lead to your site being mismatched and you losing out on the right query searches.
SEO or search engine optimization is all about keyword research and finding the optimum keywords to get search engines to place your web pages in front of your potential customers. Assuming you have a quality product and are giving quality content to those who subsequently visit your site, then by following this quick guide you should be able to start finding the best ways to find the keywords that are critical to succeed with your website.
There are two main two types of keyword research tool that can help with your overall web strategy that uses the seed keywords to find profitable keywords and the competitor based keyword research which finds proven keywords from other similar sites to drive your traffic.
The five best tools for SEO are below:
The Google Keyword Planner tool is the first on the list because it is one of the best and most commonly used keyword research tools available. One of the main reasons it’s so popular is that it is free and also, it is directly integrated with Google AdWords.
You can create your AdWords Account for free and then start using this Google Keyword Planner Research Tool which has all the information on Google the largest search engine.
This is the best for people who are just starting out and the early stages of your SEO on your website.
Semrush is the number 2 choice as it is the easiest keyword research engine for bloggers. You place in your or your competitor’s URL and it will give you all the ranking keywords for that site.
It will give details on the traffic stats, search engine reports, AdSense CPC and many other details to help you manage your SEO campaign. Semrush is offering a 14 day completely free trial.
Ahrefs Keyword Explorer tool is number 3, it is one of the most popular keyword tools and uses clickstream data to show how many clicks you can get from a given keyword on the search engine. Many key words have a large amount of traffic but few clicks. It is possible to create a keyword list directly from Ahrefs dashboard with a trial of 7 days for $7 it is great value.
Long TailPro is at number four, being another very popular keyword tool. This paid tool is great for niche sites and features an amazing and very detailed keyword analysis feature as well as a competition checker which will help you to choose the right keywords to drive high quality traffic to your web page. They are also offering a $30 discount.
KW finder is number 5. This tool is totally dedicated to keyword research. Although they are very new they are one of the fastest growing SEO tool companies, mainly because they help you find the right keywords that will drive highly targeted traffic to your site. It uses a question based keyword research option to help you find long tailed keywords quickly that are related to problem solving. This type of problem solving content helps to bring quality, targeted traffic to your site and increase click rates and conversions.
The four asset classes in a Permanent Portfolio include stocks, bonds, cash and gold. Each asset class hedges against one of the four economic conditions: inflation, deflation, prosperity and recession. We initially invest 25% each into each asset class and then rebalance the whole portfolio when one of the asset classes reaches a 35% or 15% rebalancing trigger. Using the Permanent Portfolio Investment Strategy provides us with these benefits:
Great returns: it gained over 8% per year over the last 40 years with low volatility.
Diversification: using multiple asset classes helps mitigate risk as we are not putting all of our eggs in one basket.
Economic condition allocation: each asset class behaves differently depending on what is happening in our economy. Stocks are for prosperity, bonds are for deflation, gold is for inflation and cash is for recession.
Low cost: we can implement the Permanent Portfolio with an annual cost of only 0.15% vs. the industry average of 1.03%. This puts more money in your pocket and less in theirs.
Reduces investing fear and greed: because we are using a systematic approach to investing, we are taking emotions out of the equation. Emotions are your biggest barrier to investing success.
No market timing or guessing which asset class will outperform. It doesn’t get any easier than this.
Easy to manage: the Permanent Portfolio is a low maintenance strategy; it will take you only a few minutes each year to self-manage your investments.
We only buy long-term nominal treasury bonds with maturities of 25 or more years for the Permanent Portfolio. No TIPS, corporate, municipal or foreign bonds.We use treasuries for safety reasons and they help mitigate the following risks:
No default risk. Governments can print more money to pay their obligations.
No call risk. These bonds are not callable like some corporate or municipal bonds can be.
No currency risk as these bonds are denominated in your local currency.
No outside political risk.
We hold these treasury bonds until they reach 20 years left to maturity. We then sell them and then buy new long-term bonds. While we hold the bonds they are paying us interest income. We allocate this earned interest income to our Cash asset class. There is an inverse relationship between bond prices and interest rates. When interest rates go up, bond prices go down. And vice versa. We hold bonds for deflation protection. Interest rates fall during a deflation which cause bond prices to rise. If this bond buying and selling seems too complicated for you, explore using the iShares TLT which is a low-cost long-term treasury bond exchange traded fund (ETF). If you live outside the USA, you should be able to find an equivalent for your country. I hold the bonds directly and don’t use a fund.
‘If the facts don’t fit the theory, throw out the facts’ – Albert Einstein
We tend to mistakenly believe that, for the most part, we make decisions rationally. In reality, we are prone to a range of non-rational influences – cognitive biases – when assessing uncertain events or making decisions in the face of uncertainty.
While we remain unaware of their influence, those affect the quality of our decisions and can create a number of dangers for hedge fund and private equity investors who each make several investment decisions every year, based on limited data points, and where long feedback loops often lead to skills being confused with luck.
For example, representativeness is a pattern-matching bias in which a person assesses risk based on how closely one situation resembles another, ignoring relevant statistical facts.
When an investor considers a potential asset in an industry he or she knows well, he or she becomes susceptible to confirmation bias, a tendency to search for, or interpret information in a way that confirms one’s preconceptions.
Anchoring is a tendency to rely too heavily on one factor or piece of information when making a decision. It often comes disguised as hard won experience, and painful experiences tend to create strong anchors. For example, if a promising portfolio company fails because of the CEO’s technical failings, one is likely to be extra sensitive to the technical expertise of CEOs in the future, regardless of the importance for that factor for a particular company. As a result, one becomes oblivious to other points of view and immune to contradictory evidence.